What’s NEW in The Stores – Unveiling Summer Collection 2018
Ladies, it’s that time of the year again where the billboards all around the country are adorned with stunning ladies rocking the lawn outfits with flowing duppattas.
The lawn season is upon us, and the brand wars are on! As winter loosens its grip in Pakistan, the lawn fever is everywhere – newspapers, Television channels, social media, you name it.
If you are one of those people who are only excited for the summer to wear the latest lawn trends, or if you are one of those people who can’t seem to focus on the road while driving because you are too busy checking out the billboards around you, welcome to the club.
With summer just around the corner, brands prepare to unveil their spectacular collections. But you won’t need to spend hours searching what to check out, and what to miss. Here, we have jotted down a list of all your favorite brands that have launched their collections so far, so check it out to see what’s in store for you this time around.
Sapphire’s Summer collection 2018 is all about vibrant colors and bold florals. Offering a mix of traditional and contemporary prints, this collection brings you a diverse variety of prints and colors. Sapphire Summer Lawn Volume 1 is now available in stores and online at pk.sapphireonline.pk
With Khaadi, it’s all about the classic vibes this season. Their classic collection offers an amalgamation of hues of summer, and deep tones. You can check out the wide range of versatile designs displaying the mix in their stores, or online at www.khaadi.com
Make jaws drop and set the mood right for the summers with the latest lawn collection of Sana Safinaz. Looking elegant was never so easy, so shop the mix of classic and contemporary as the collection is now available in stores now, and online at www.sanasafinaz.com
An amalgamation of tribal prints, and Patole motifs – Generation’s new in collection for Summer 2018 is a treat for all the ladies out there. From Woman, to Basic, to Classics, and Flo, each line is about timeless elegance, and features clothes that appeal to the young fashionistas who look to make a fashion statement. Shop their latest collection from stores, and online at www.generation.com.pk
Cross Stitch Lawn collection this year will transport you into a different time, rich in culture and tradition. With Cross Stitch, this summer season is all about standing out from the crowd with feminine, floral and oh so pretty designs. Shop their collection from stores, and online at www.crossstitch.pk
Bold and bright – Glam up bold this summer and speak your style. With Nishat’s latest collection, you can be a trendsetter from shopping from the trendy summer collection, and styling it up the way you want to. So, get your hands on their stunning range of clothes from stores or shop them online at www.nishatlinen.com
Be loud, be proud with J. Junaid Jamshed! Discover the exotic colors, intricate patterns, and fine prints this season with J. The summer collection will leave you in awe. You can select from a variety of cuts, and styles ranging from printed, or embroided ready-to-wear at www.junaidjamshed.com
Make heads turn as you walk in Maria B.’s latest collection. Maria B. vows to redefine luxury lawn with their latest collection VOYAGE A LUXE. The collection takes you to a luxurious journey of soft palette, buoyant prints and feminine designs. You can shop the collection from stores nationwide or online at www.mariab.pk
Set on your summer fantasy this summer with the finest collection by Gul Ahmed, that’s here to win hearts. From the immensely ravishing neutral tones, to oriental, and the monochrome designs, everything drips class, and sheer elegance.
Their campaign “Be original, be fearless” amplifies the cultural movement that is bringing the diversity, and complexity of women’s lives to the fore. We would surely hand the “Collection with a message Award” to Gul Ahmed for paying homage to the women who break the doors of stereotypes, politics, culture and much more every day, just ahead of International Women Day.
Shop their latest collection at www.gulahmedshop.com or visit their stores.
A romantic pair of soft prints, and bold embroidery that will radiate your true elegance! Rich, vibrant, colorful – what more do you want? Look spectacular in Al-karam Summer collection, and bring out the best in you. With Al-karam, this year is all about design that radiate like a morning light.
You can shop from their Luxury, Elegance, Regal, and Sublime collection to stand out from the crowd this summer from their stores nationwide, or online at www.alkaramstudio.com
Designs that not only fit the culture but also reflect its richness – Kayseria is all about smart casuals that are fashionable yet functional. This summer, they feature collections such as Classic, Pret, Ladli, and Luxury Pret. The collection brings you exotic colors that are soothing for the eyes. Check out the collection at www.kayseria.com
Rule this summer with the royal colors, exotic, vibrant hues, enchanting prints, and ravishing designs. Warda’s Summer collection is a refined mix of feminine designs, and exquisite embroideries inspired by Boha art. So, cherish the sunshine with style effortlessly with Warda’s premium products. Shop the products online at www.warda.com.pk or visit their nationwide stores.
Ladies, the options are endless this summer, so shop wisely, and look elegant! Do you have any other suggestions as well? Let us know!